GLENFIDDICH
Chinese New Year 2026 · Directed by Wong Kar WaiSenior Producer · End to end
China · 2026Film · BTS · Packaging · Key visuals
Celebrate lasting success with character.
I led the production end to end with Wong Kar Wai and Block 2 Productions, aligning the director's process with a global brand's approval structure while the work moved between Paris and China.
Hero filmClick to load video
Credits
- Brand
- Glenfiddich
- Campaign
- Chinese New Year 2026
- Role
- Senior Producer, end to end
- Agency
- AKQA Paris
- Production company
- Block 2 Productions
- Director
- Wong Kar Wai
- DP
- Philippe Le Sourd and Jin Chen Yu
- Post / sound
- 上海好事 · Kantana Sound Studio
- Year
- 2026 · Produced 2025
- Shoot location
- China
- Markets
- Global
- Deliverables
- Hero film, behind-the-scenes film, special-edition packaging and key visuals