MAGNUM

Matcha Ice Cream × ImmaSenior Producer · End to end

Tokyo · 2020Film · Key visuals · Social

A new matcha flavour for mainland China, launched with Japan's first virtual influencer.

To introduce Magnum's matcha ice cream, I led a Tokyo production with Imma spanning film, key visuals and social stills. I delivered the work end to end with Fred & Farid Shanghai, Proppa and the full film and photography team.

Hero filmClick to load video

Magnum Matcha key visual featuring Imma holding the ice cream

Magnum Matcha portrait key visual featuring Imma and the matcha ice cream

Credits

Brand: Magnum (Unilever)
Campaign: Magnum Matcha Ice Cream x Imma
Role: Senior Producer, end to end
Agency: Fred & Farid Shanghai
Production company: Proppa
Director: Chris Rudz
DOP: Andrzej Rudz
Photographer: Genki Ito
Post / colour: Cutters Studios
Year: 2020
Market: Mainland China
Shoot location: Tokyo
Deliverables: One hero film, two cutdowns, two key visuals and four social stills

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